Budgeting for Good Design

There’s always room in a budget for good design. That is, of course, if you intend your campaign, brand, marketing or identity to have any sort of validity and longevity.

Cut rate work and bargains are abundant these days. And that’s okay, what with the world getting smaller and more and more people clamoring for work they wouldn’t have touched years ago. Low budgets don’t have to mean low standards. Regardless of your rice, accepting less-than-thorough design counsel for work that matters is asking for trouble. As the old adage for “If you don’t take the time to do it right the first time, how will you find the time and money to do it over later?”


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